Welcome to Truly 17 — Where Real Beauty Meets Real Life
Let’s be real—beauty isn’t one-size-fits-all. And it definitely isn’t always flawless. Sometimes, your skin breaks out before an event. Sometimes, your hair has a mind of its own. And sometimes, wellness feels less like a priority and more like a checklist you’re struggling to complete. That’s where Truly 17 steps in.
We’re not here to hand you impossible beauty standards or push a 15-step routine you’ll abandon after two days. We’re here for the everyday reality of caring for your skin, your hair, and your sense of self—with curiosity, honesty, and a whole lot of encouragement.
Truly 17 is where skincare meets self-care, where haircare feels like a ritual—not a chore—and where beauty is something you define on your own terms.
Whether you’re trying to soothe stubborn breakouts, repair dry ends, or just carve out a five-minute moment of calm before the world comes knocking, we’ve got you. Because beauty shouldn’t feel like pressure. It should feel like power. And a little bit of fun.
We’re not dermatologists in lab coats or influencers with ring lights and filters. We’re real people who’ve dealt with skin tantrums, frizz that won’t quit, and those frustrating wellness ruts where nothing feels good.
Our team is made up of skincare nerds, haircare enthusiasts, wellness writers, and everyday folks who genuinely care about feeling good in their own skin. Some of us have battled acne. Others have spent years figuring out how to embrace their curls. But all of us have been on the hunt for beauty that feels real—and finally decided to create the kind of platform we were looking for.
At Truly 17, we believe the best beauty advice doesn’t sound like a lecture. It sounds like a conversation—with someone who’s been there too.
We share our wins. We share what didn’t work. We break things down without the fluff. And we always keep it human.
We know the skincare aisle (and internet) can feel like a maze. Retinol, peptides, acids, oh my. Do you need all of them? (Spoiler: no.) Should you double cleanse? Maybe. But we’ll help you figure it out.
Our Skincare section is here to demystify the jargon, simplify your choices, and give you practical advice you can actually follow—even if your schedule (or budget) is tight.
From building a routine that works for your skin type to understanding what really causes breakouts (hint: it’s not always what you think), we’ve got your back.
You’ll find:
No-nonsense product breakdowns
Morning vs. night routine tips
Sensitive skin guides
Ingredient explainers without the chemistry degree
We believe skincare should make you feel cared for—not confused.
Good hair days shouldn’t be rare—and they shouldn’t require a salon either. Whether you’re rocking natural curls, straight strands, locs, coils, or colour-treated locks, your hair deserves love, respect, and the right kind of care.
Our Haircare section covers everything from wash day rituals to deep conditioning tricks, from heat protection hacks to scalp health 101. We’re not about trends for the sake of them—we’re about routines that actually work for your hair and your life.
If you’ve ever stood in front of a mirror thinking, “I have no idea what I’m doing,” you’re not alone. We’ve been there. And we’re here to walk you through it—one strand at a time.
We also highlight stories and voices from different hair communities, because representation matters, and so does finding advice that speaks to your texture, style, and culture.
Let’s talk about beauty beyond the surface. Yes, the glow-up is real—but so is the burnout. That’s why our Beauty & Wellness section isn’t just about what goes on your face or in your hair. It’s about how you feel while doing it.
Here, we explore the intersection of beauty and mental wellbeing—because they’re more connected than you think. From stress relief rituals to body positivity chats, from mindful routines to self-confidence boosters, we’re all about holistic beauty.
We believe wellness is more than green juice and bubble baths (though we love those too). It’s about finding what helps you feel grounded. That could mean swapping products for a week to let your skin breathe, or starting your day with three deep breaths instead of doom-scrolling.
No pressure. No guilt. Just space to reconnect—with yourself.
We talk like people. Not brands. Not bots. Not self-proclaimed gurus. People.
That means:
We’ll never shame you for not knowing the difference between serum and essence.
We’re not here to sell you 10-step regimens you’ll use for a week then ditch.
We’re obsessed with progress, not perfection.
And we know that life gets messy—your beauty routine can bend with it.
At Truly 17, our approach is rooted in:
Accessibility. Everyone deserves beauty that fits their budget and their reality.
Authenticity. If we recommend it, we’ve either tried it, researched it deeply, or heard enough good stuff to trust it.
Empowerment. We want you to feel confident taking care of yourself—without needing permission or perfection.
We believe in small wins. A cleanser that finally calms your skin. A deep conditioner that brings your hair back to life. A moment of quiet before the chaos. Those wins? They’re worth celebrating.
Because you’re tired of being told what you should do—and just want someone to help you figure out what actually works.
Because you don’t need more rules. You need more reassurance.
Because you’ve tried routines that made you feel overwhelmed instead of empowered.
Truly 17 is your digital mirror—the one that reflects back what’s real, not just what’s trending. We’re not here to “fix” you. You’re not broken. We’re just here to help you feel more like you—refreshed, informed, and maybe a little glowy.
This is just the beginning. We’re dreaming big and building slowly—adding more expert interviews, how-to videos, and stories from people who’ve found beauty in the unexpected.
We’re working on resources that are easy to understand and easy to use. Think printable skincare logs, product comparison tools, community Q&As, and more.
Because beauty evolves. So should we.
We want Truly 17 to be your safe space to explore, question, and grow. A place where you're not just told what to do—but invited to discover what works for you. A space where your routine is yours—and that’s more than enough.
Whether you stumbled across us while Googling a moisturizer that actually works or found us through a friend who swears by our curl-care tips—welcome. We’re so glad you’re here.
You don’t need flawless skin or perfect hair to belong here. You just need a willingness to try, to learn, and to take care of yourself in the way only you can.
Got a question, a story, or a beauty win to share? Reach out anytime.
Email: contact@truly17.com
Thanks for being part of our community. Let’s keep it real. Let’s keep it beautiful. Let’s keep it truly you.